Privacy policy

Privacy Policy

Your privacy is important to us. This policy explains how YOBHA collects, uses, shares and protects your personal information.

1. Introduction

This Privacy Policy ("Policy") explains how YOBHA and its subsidiaries and affiliates ("YOBHA", "we", "us" or "our") collect, use, disclose and transfer personal information of individuals who use our website yobha.world (the "Website" or "Platform") or otherwise interact with us.

For the purposes of the Digital Personal Data Protection Act, 2023 ("DPDP Act"), YOBHA is the Data Fiduciary and decides the purpose and means of processing your personal data.

We may update this Policy from time to time, including where required by a change in law. When we do, we will revise the "Last Updated" date at the end of this Policy. We encourage you to review it periodically.

If you do not agree with this Policy, please do not use the Website. For any questions, contact us at hello@yobha.in.

2. About Us

YOBHA designs, markets and sells apparel and related accessories through its e-commerce website. This Policy covers the personal data you share with us when you access, use or interact with the Platform, or buy products or services through it (the "Services"). It should be read together with our Terms & Conditions.

3. Definitions

"We", "Our" and "Us" refer to YOBHA.
"You", "Your" and "User" refer to any individual or entity who uses the Website or its Services.
"Website" refers to yobha.world, owned and operated by YOBHA.
"Personal Information" means any information that can identify you, including information we collect during your use of our Services (such as device information and IP address).

4. Information We Collect

Contact information: name, mailing, shipping and billing addresses, email address and mobile number.
Identity and profile information: name, account identifiers, gender (optional), purchase history and product preferences.
Technical information: IP address, device type and operating system, browser type and version, device identifiers, access times, session duration and activity logs. We may collect location data only with your permission.
Usage and transaction information: products viewed, added to cart, wish-listed, purchased, returned or exchanged, and your order history. Payment details such as UPI IDs or limited card details are processed securely by third-party payment gateways; we do not store your full card details.
Returns and support information: details you provide when requesting a return, exchange or refund, including pickup address, bank account or UPI details for Cash on Delivery refunds, and any photographs or videos you share.
Communication data: records of your communications with our customer service team, including emails, calls and chat messages.
Marketing and survey data: your participation in surveys, promotions and contests, and your marketing preferences.
Social login data: if you register using a social media account (such as Google or Facebook), the information that platform permits us to receive.

Some of this information may be Sensitive Personal Data or Information under the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, such as passwords and financial information (bank account, card or other payment instrument details).

We may also use aggregated or anonymised data for analysis. Such data does not identify you.

5. How We Collect Personal Data

Directly from you: when you create an account, place an order, request a return or exchange, subscribe to our newsletter, take part in a promotion or survey, give feedback or contact us.
Automatically: through cookies, server logs and similar technologies each time you visit the Platform.
From third parties: such as analytics providers, advertising partners, payment gateways, logistics partners and our returns management provider.

6. Why We Use Your Personal Information

Orders and accounts: to create and manage your account, process orders and payments, arrange shipping and delivery, and handle cancellations, returns, exchanges and refunds.
Improving your experience: to understand how the Platform is used, personalise recommendations and content, and improve our products, website and customer support.
Service communications: to send order confirmations, shipping and delivery updates, and return or refund updates.
Customer support: to respond to your questions, requests and complaints.
Marketing (with your consent): to tell you about new collections, offers, sales and updates. You can opt out at any time.
Legal compliance and fraud prevention: to detect and prevent fraud or misuse, enforce our Terms & Conditions and policies, and meet legal, tax and regulatory obligations.
Business operations: to maintain, secure, troubleshoot and test our website and systems.

We process your personal data based on your consent, which you give when you accept this Policy, use opt-in options or continue to use our Services after being notified of this Policy. We may also process it for other lawful purposes permitted under the DPDP Act.

We do not sell, rent or trade your personal information to third parties for their own marketing.

7. Cookies and Tracking Technologies

Cookies are small data files stored on your device that help us recognise you and improve your experience. We use cookies and similar technologies to:

remember your preferences, such as items in your cart
keep your account secure
understand how the Platform is used
show relevant advertisements

We use analytics and session-insight tools, such as Microsoft Clarity, to understand how visitors navigate our website, and advertising partners, such as Meta and Google, to measure and personalise ads. These providers may place their own cookies and operate under their own privacy policies.

You can block or delete cookies through your browser settings. Some features of the Platform may not work properly if you do.

8. Browsing Without an Account

You can browse the Website without providing personal information. We ask for it when you buy products, create an account, request a return or exchange, or contact us. If you choose not to provide it, you may not be able to complete a purchase or use certain features.

9. How We Share Your Information

We may share your personal information with:

Affiliated entities: our parent and subsidiary companies, to support our operations. Marketing from affiliates is sent only if you have opted in.
Service providers: partners who help us run our business, including payment gateways (such as Razorpay), logistics and courier partners (such as Delhivery), our returns management platform (ReturnHQ), cloud hosting, and email and SMS providers. They are contractually required to protect your data and may use it only to provide services to us.
Analytics and advertising partners: to help us understand site usage and measure marketing performance.
Government and legal authorities: where required by law, regulation, court order or government request.
To protect our rights: where necessary to prevent fraud, investigate suspected illegal activity or enforce our agreements and policies.

10. Data Retention

We keep your personal data only for as long as needed for the purposes described in this Policy, or as long as required by law.

When your account is closed, we will delete or anonymise your personal data within 2 years. The exception is information we must keep for longer to meet legal, tax or accounting obligations, such as invoices and transaction records.

Until deletion is complete, any remaining data is securely stored and isolated from further processing.

We may keep aggregated or anonymised data that no longer identifies you for research and statistical purposes.

11. Data Security

We store your information on secure servers with appropriate technical and organisational safeguards. These include encryption (such as SSL for payment information), password protection and access controls, in line with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

Our staff and service providers are bound to keep your data confidential.

No method of internet transmission is completely secure, so while we work hard to protect your information, we cannot guarantee absolute security.

12. Children's Data

Our Services are intended for users aged 18 and above. Users under 18 may use the Platform only under the supervision and with the consent of a parent or legal guardian. We do not knowingly process a child's personal data without verifiable parental consent as required by the DPDP Act.

13. Business Transfers

If YOBHA is involved in a sale, merger or acquisition, we will require the new entity to honour the commitments in this Policy. We will notify you in advance by email or through a notice on the Website.

14. Third-Party Websites

Our Website may contain links to websites we do not own or control. This Policy does not apply to them, and we are not responsible for their content or privacy practices. Please review their privacy policies before sharing any information.

15. Email and SMS Marketing

You can unsubscribe from marketing emails at any time using the "unsubscribe" link in our emails or by contacting us. We will still send you service messages that are necessary for your orders and account, such as order confirmations and delivery updates.

16. Your Rights

Under the DPDP Act and other applicable law, you have the right to:

access a summary of the personal data we hold about you and how it is processed, including who it has been shared with;
ask us to correct, complete or update inaccurate or incomplete personal data;
ask us to erase your personal data, unless we are required by law to keep it;
withdraw your consent at any time;
nominate another person to exercise your rights if you die or become incapacitated;
raise a grievance with us, and, if it is not resolved, escalate it to the Data Protection Board of India.

To protect your privacy, we may ask you to verify your identity before acting on a request.

Withdrawing your consent does not affect processing carried out before withdrawal. It may, however, mean we can no longer provide some Services to you.

17. Grievance Officer and Contact

For any questions, requests or complaints about this Policy or your personal data, please contact our Grievance Officer:

Grievance Officer: [Name]
Email: hello@yobha.in
Phone: +91 6239713989
Address: YOBHA, Flat no-1101, Tower-Y JLPL Falcon View, Sector 66A, Mohali, SAS Nagar, Punjab – 140306, India

We will acknowledge your request promptly and respond within the timelines prescribed under applicable law.

18. Governing Law and Jurisdiction

This Policy is governed by the laws of India. Any disputes arising from it are subject to the jurisdiction of the competent courts in India. We encourage you to contact us first so we can try to resolve any concern in good faith.

This Policy is intended to comply with the Information Technology Act, 2000 and its rules, and the Digital Personal Data Protection Act, 2023.

19. Changes to This Policy

We may revise this Policy from time to time. Changes take effect when published on this page. If you continue to use our Services after changes are published, you accept the updated Policy.

20. Consent

By using the Website or our Services, you confirm that you have read and understood this Privacy Policy. You also consent to the collection, use, storage, sharing and processing of your personal data as described in it.